{"id":18307,"date":"2025-03-22T07:31:48","date_gmt":"2025-03-22T07:31:48","guid":{"rendered":"https:\/\/planyourwebsite.in\/ekhai\/?p=18307"},"modified":"2026-03-16T20:30:44","modified_gmt":"2026-03-16T20:30:44","slug":"buducnost-digitalnej-reklamy-na-slovensku-inovativne-pristupy-a-trendove-prilezitosti","status":"publish","type":"post","link":"https:\/\/planyourwebsite.in\/ekhai\/buducnost-digitalnej-reklamy-na-slovensku-inovativne-pristupy-a-trendove-prilezitosti\/","title":{"rendered":"Bud\u00facnos\u0165 digit\u00e1lnej reklamy na Slovensku: Inovat\u00edvne pr\u00edstupy a trendov\u00e9 pr\u00edle\u017eitosti"},"content":{"rendered":"

V digit\u00e1lnom svete, kde je konkurencia neust\u00e1le intenz\u00edvnej\u0161ia, je pochopenie aktu\u00e1lnych trendov a inovat\u00edvnych pr\u00edstupov k online reklame k\u013e\u00fa\u010dov\u00e9 pre budovanie \u00faspe\u0161nej strat\u00e9gie. Slovensko ako dynamicky rast\u00faci trh sa aktu\u00e1lne nach\u00e1dza na alian\u010dnej kri\u017eovatke, kde sa digitaliz\u00e1cia a kreat\u00edvne technol\u00f3gie stret\u00e1vaj\u00fa s narastaj\u00facou spotrebite\u013eskou zvedavos\u0165ou. V tomto kontexte zohr\u00e1va d\u00f4le\u017eit\u00fa \u00falohu vytv\u00e1ranie kvalitn\u00e9ho digit\u00e1lneho obsahu a komplexnej reklamnej infra\u0161trukt\u00fary, ktor\u00e1 je schopn\u00e1 reflektova\u0165 aktu\u00e1lne inov\u00e1cie.<\/p>\n

Analyza aktu\u00e1lneho stavu digit\u00e1lneho reklamn\u00e9ho prostredia na Slovensku<\/h2>\n

Slovensk\u00fd digit\u00e1lny trh<\/strong> v posledn\u00fdch rokoch zaznamenal v\u00fdrazn\u00fd rast, pri\u010dom pod\u013ea \u00fadajov Slovenskej agent\u00fary pre rozvoj digit\u00e1lneho podnikania (SARD) sa online reklamn\u00fd rozpo\u010det zv\u00fd\u0161il o 25 % medzi rokmi 2021 a 2023. Tento n\u00e1rast je poh\u00e1\u0148an\u00fd nielen zv\u00fd\u0161en\u00fdm z\u00e1ujmom zo strany lok\u00e1lnych spolo\u010dnost\u00ed, ale aj glob\u00e1lnymi trendmi, ako je personaliz\u00e1cia obsahu a z\u00e1\u017eitkov\u00fdch kampan\u00ed.<\/p>\n

Pr\u00e1ve v tejto kontexte je k\u013e\u00fa\u010dov\u00e9 rozumie\u0165 miestnym \u0161pecifik\u00e1m a z\u00e1rove\u0148 \u010derpa\u0165 in\u0161pir\u00e1cie zo sk\u00fasenost\u00ed a osved\u010den\u00fdch met\u00f3d, ktor\u00e9 m\u00f4\u017eu by\u0165 lok\u00e1lne adaptovan\u00e9. V tejto oblasti vynikaj\u00fa neon54 slovensko<\/a> ako v\u00fdznamn\u00fd hr\u00e1\u010d, ktor\u00fd prin\u00e1\u0161a inovat\u00edvne rie\u0161enia v digit\u00e1lnej tvorbe, reklame a komunik\u00e1cii.<\/p>\n

Inovat\u00edvne technol\u00f3gie a jejich dopad na slovensk\u00fd trh<\/h2>\n\n\n\n\n\n\n\n
Technol\u00f3gia<\/th>\nPr\u00edklad vyu\u017eitia<\/th>\nVplyv na reklamu<\/th>\n<\/tr>\n<\/thead>\n
Augmented Reality (AR)<\/td>\nInterakt\u00edvne kampane pre zna\u010dky ako \u0160KODA alebo Orange<\/td>\nZvy\u0161ovanie anga\u017eovanosti, personalizovan\u00e9 z\u00e1\u017eitky<\/td>\n<\/tr>\n
Programatick\u00e1 reklama<\/td>\nAutomatizovan\u00e9 n\u00e1kupy inzerci\u00ed na lok\u00e1lnych m\u00e9di\u00e1ch<\/td>\nPrec\u00edznej\u0161ie zacielenie, optimaliz\u00e1cia rozpo\u010dtu<\/td>\n<\/tr>\n
Umel\u00e1 inteligencia (AI)<\/td>\nPersonaliz\u00e1cia obsahov\u00fdch kampan\u00ed, chatboti<\/td>\nZv\u00fd\u0161enie konverzi\u00ed a z\u00e1kazn\u00edckej spokojnosti<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Inovat\u00edvne technol\u00f3gie, ako s\u00fa AR a AI, umo\u017e\u0148uj\u00fa slovensk\u00fdm zna\u010dk\u00e1m pos\u00fava\u0165 svoju komunik\u00e1ciu na vy\u0161\u0161iu \u00farove\u0148, \u010d\u00edm sa zd\u00f4raz\u0148uje v\u00fdznam tvorby na mieru, ktor\u00e1 je schopn\u00e1 zauja\u0165 aj najn\u00e1ro\u010dnej\u0161ie publikum.<\/p>\n

N\u00e1dej a v\u00fdzvy v digit\u00e1lnej reklame: Miesto pre kvalitn\u00fa tvorbu a d\u00f4veru<\/h2>\n

\n “V dobe, ke\u010f je obsah v\u0161etk\u00fdm, kvalita a d\u00f4veryhodnos\u0165 sa st\u00e1vaj\u00fa z\u00e1kladn\u00fdmi kame\u0148mi \u00faspe\u0161nej prezent\u00e1cie zna\u010dky na slovenskom trhu. Digitalita z\u00e1rove\u0148 kladie vysok\u00e9 n\u00e1roky na transparentnos\u0165 a autentickos\u0165, ktor\u00e9 mus\u00edme d\u00f4sledne sledova\u0165 a rozv\u00edja\u0165.” \u2013 odborn\u00fd koment\u00e1r\n<\/p><\/blockquote>\n

Preto s\u00fa soci\u00e1lne siete a obsahov\u00e9 platformy st\u00e1le d\u00f4le\u017eitej\u0161\u00edm n\u00e1strojom v komunik\u00e1cii. K\u013e\u00fa\u010dom je, aby tvorba obsahu nielen odr\u00e1\u017eala aktu\u00e1lne trendy, ale tie\u017e budovala d\u00f4veru a vernos\u0165 z\u00e1kazn\u00edkov. V tomto \u00fasil\u00ed zohr\u00e1va v\u00fdznamn\u00fa \u00falohu aj neon54 slovensko, ktor\u00e1 ako profesion\u00e1lny partner prispieva k tvorbe vizu\u00e1lnych a medi\u00e1lnych strat\u00e9gi\u00ed, ktor\u00e9 sp\u013a\u0148aj\u00fa najvy\u0161\u0161ie \u0161tandardy bran\u017ee.<\/p>\n

Strategick\u00e9 odpor\u00fa\u010dania pre slovensk\u00e9 firmy v digit\u00e1lnej \u00e9re<\/h2>\n
    \n
  1. Zamerajte sa na personaliz\u00e1ciu<\/strong> obsahu a reklamn\u00fdch kampan\u00ed s cie\u013eom zv\u00fd\u0161i\u0165 relevantnos\u0165 a anga\u017eovanos\u0165.<\/li>\n
  2. Investujte do inovat\u00edvnych technol\u00f3gi\u00ed,<\/strong> ako s\u00fa AR, AI \u010di programatick\u00e1 reklama, na zv\u00fd\u0161enie efektivity a presnosti zacielenia.<\/li>\n
  3. Budujte d\u00f4veryhodn\u00fa zna\u010dkov\u00fa identitu<\/strong> prostredn\u00edctvom autentickej komunik\u00e1cie a kvalitn\u00e9ho obsahu.<\/li>\n
  4. Vyu\u017e\u00edvajte partnerstv\u00e1<\/strong> s odborn\u00edkmi, ak\u00fdm je neon54 slovensko, pre zabezpe\u010denie profesion\u00e1lnych a origin\u00e1lnych rie\u0161en\u00ed.<\/li>\n<\/ol>\n

    V\u00fdh\u013ead do bud\u00facnosti: Digitaliz\u00e1cia a udr\u017eate\u013enos\u0165<\/h2>\n

    Roky 2023 a nadch\u00e1dzaj\u00face obdobie prines\u00fa e\u0161te hlb\u0161iu integr\u00e1ciu digit\u00e1lnych technol\u00f3gi\u00ed do ka\u017edodenn\u00e9ho \u017eivota slovensk\u00fdch spotrebite\u013eov. Udr\u017eate\u013enos\u0165 sa st\u00e1va nielen t\u00e9mou environment\u00e1lnych opatren\u00ed, ale aj s\u00fa\u010das\u0165ou hodnotov\u00e9ho syst\u00e9mu zna\u010diek, ktor\u00e9 sa usiluj\u00fa o transparentnos\u0165 a zodpovedn\u00fd marketing. V tejto s\u00favislosti bude d\u00f4le\u017eit\u00e9 sledova\u0165, ako lok\u00e1lni hr\u00e1\u010di vyu\u017eij\u00fa modern\u00e9 n\u00e1stroje na komunik\u00e1ciu a posilnenie d\u00f4veryhodnosti.<\/p>\n

    Z\u00e1ver<\/h2>\n

    Slovensko sa dnes nach\u00e1dza v \u00e9re, ktor\u00e1 si vy\u017eaduje nielen inov\u00e1cie a technologick\u00fa zdatnos\u0165, ale aj strategick\u00e9 a etick\u00e9 smerovanie v digit\u00e1lnej reklame. V\u00fdnimo\u010dne hodnotn\u00e9 je, \u017ee lok\u00e1lne firmy maj\u00fa mo\u017enos\u0165 \u010derpa\u0165 zo sk\u00fasenost\u00ed a in\u0161pir\u00e1ci\u00ed, ktor\u00e9 poskytuj\u00fa profesion\u00e1lni partneri ako neon54 slovensko. Vz\u00e1jomn\u00e1 d\u00f4vera, kreativita a technol\u00f3gie s\u00fa k\u013e\u00fa\u010dom k tomu, aby slovensk\u00e1 digit\u00e1lna sc\u00e9na nielen dobiehala, ale aj definovala nov\u00e9 \u0161tandardy v dobe r\u00fdchleho technologick\u00e9ho rozvoja.<\/p>\n

    V pr\u00edpade z\u00e1ujmu o \u010fal\u0161iu spolupr\u00e1cu alebo v\u00fdmenu poznatkov, kontaktujte n\u00e1s alebo sk\u00famajte mo\u017enosti, ktor\u00e9 pon\u00faka neon54 slovensko.<\/p>\n","protected":false},"excerpt":{"rendered":"

    V digit\u00e1lnom svete, kde je konkurencia neust\u00e1le intenz\u00edvnej\u0161ia, je pochopenie aktu\u00e1lnych trendov a inovat\u00edvnych pr\u00edstupov k online reklame k\u013e\u00fa\u010dov\u00e9 pre budovanie \u00faspe\u0161nej strat\u00e9gie. Slovensko ako dynamicky rast\u00faci trh sa aktu\u00e1lne nach\u00e1dza na alian\u010dnej kri\u017eovatke, kde sa digitaliz\u00e1cia a kreat\u00edvne technol\u00f3gie stret\u00e1vaj\u00fa s narastaj\u00facou spotrebite\u013eskou zvedavos\u0165ou. V tomto kontexte zohr\u00e1va d\u00f4le\u017eit\u00fa \u00falohu vytv\u00e1ranie kvalitn\u00e9ho digit\u00e1lneho obsahu a komplexnej reklamnej infra\u0161trukt\u00fary, ktor\u00e1 je schopn\u00e1 reflektova\u0165 aktu\u00e1lne inov\u00e1cie. Analyza aktu\u00e1lneho stavu digit\u00e1lneho reklamn\u00e9ho prostredia na Slovensku Slovensk\u00fd digit\u00e1lny trh v posledn\u00fdch rokoch zaznamenal v\u00fdrazn\u00fd rast, pri\u010dom pod\u013ea \u00fadajov Slovenskej agent\u00fary pre rozvoj digit\u00e1lneho podnikania (SARD) sa online reklamn\u00fd rozpo\u010det zv\u00fd\u0161il o 25 % medzi rokmi 2021 a 2023. Tento n\u00e1rast je poh\u00e1\u0148an\u00fd nielen zv\u00fd\u0161en\u00fdm z\u00e1ujmom zo strany lok\u00e1lnych spolo\u010dnost\u00ed, ale aj glob\u00e1lnymi trendmi, ako je personaliz\u00e1cia obsahu a z\u00e1\u017eitkov\u00fdch kampan\u00ed. Pr\u00e1ve v tejto kontexte je k\u013e\u00fa\u010dov\u00e9 rozumie\u0165 miestnym \u0161pecifik\u00e1m a z\u00e1rove\u0148 \u010derpa\u0165 in\u0161pir\u00e1cie zo sk\u00fasenost\u00ed a osved\u010den\u00fdch met\u00f3d, ktor\u00e9 m\u00f4\u017eu by\u0165 lok\u00e1lne adaptovan\u00e9. V tejto oblasti vynikaj\u00fa neon54 slovensko ako v\u00fdznamn\u00fd hr\u00e1\u010d, ktor\u00fd prin\u00e1\u0161a inovat\u00edvne rie\u0161enia v digit\u00e1lnej tvorbe, reklame a komunik\u00e1cii. Inovat\u00edvne technol\u00f3gie a jejich dopad na slovensk\u00fd trh Technol\u00f3gia Pr\u00edklad vyu\u017eitia Vplyv na reklamu Augmented Reality (AR) Interakt\u00edvne kampane pre zna\u010dky ako \u0160KODA alebo Orange Zvy\u0161ovanie anga\u017eovanosti, personalizovan\u00e9 z\u00e1\u017eitky Programatick\u00e1 reklama Automatizovan\u00e9 n\u00e1kupy inzerci\u00ed na lok\u00e1lnych m\u00e9di\u00e1ch Prec\u00edznej\u0161ie zacielenie, optimaliz\u00e1cia rozpo\u010dtu Umel\u00e1 inteligencia (AI) Personaliz\u00e1cia obsahov\u00fdch kampan\u00ed, chatboti Zv\u00fd\u0161enie konverzi\u00ed a z\u00e1kazn\u00edckej spokojnosti Inovat\u00edvne technol\u00f3gie, ako s\u00fa AR a AI, umo\u017e\u0148uj\u00fa slovensk\u00fdm zna\u010dk\u00e1m pos\u00fava\u0165 svoju komunik\u00e1ciu na vy\u0161\u0161iu \u00farove\u0148, \u010d\u00edm sa zd\u00f4raz\u0148uje v\u00fdznam tvorby na mieru, ktor\u00e1 je schopn\u00e1 zauja\u0165 aj najn\u00e1ro\u010dnej\u0161ie publikum. N\u00e1dej a v\u00fdzvy v digit\u00e1lnej reklame: Miesto pre kvalitn\u00fa tvorbu a d\u00f4veru “V dobe, ke\u010f je obsah v\u0161etk\u00fdm, kvalita a d\u00f4veryhodnos\u0165 sa st\u00e1vaj\u00fa z\u00e1kladn\u00fdmi kame\u0148mi \u00faspe\u0161nej prezent\u00e1cie zna\u010dky na slovenskom trhu. Digitalita z\u00e1rove\u0148 kladie vysok\u00e9 n\u00e1roky na transparentnos\u0165 a autentickos\u0165, ktor\u00e9 mus\u00edme d\u00f4sledne sledova\u0165 a rozv\u00edja\u0165.” \u2013 odborn\u00fd koment\u00e1r Preto s\u00fa soci\u00e1lne siete a obsahov\u00e9 platformy st\u00e1le d\u00f4le\u017eitej\u0161\u00edm n\u00e1strojom v komunik\u00e1cii. K\u013e\u00fa\u010dom je, aby tvorba obsahu nielen odr\u00e1\u017eala aktu\u00e1lne trendy, ale tie\u017e budovala d\u00f4veru a vernos\u0165 z\u00e1kazn\u00edkov. V tomto \u00fasil\u00ed zohr\u00e1va v\u00fdznamn\u00fa \u00falohu aj neon54 slovensko, ktor\u00e1 ako profesion\u00e1lny partner prispieva k tvorbe vizu\u00e1lnych a medi\u00e1lnych strat\u00e9gi\u00ed, ktor\u00e9 sp\u013a\u0148aj\u00fa najvy\u0161\u0161ie \u0161tandardy bran\u017ee. Strategick\u00e9 odpor\u00fa\u010dania pre slovensk\u00e9 firmy v digit\u00e1lnej \u00e9re Zamerajte sa na personaliz\u00e1ciu obsahu a reklamn\u00fdch kampan\u00ed s cie\u013eom zv\u00fd\u0161i\u0165 relevantnos\u0165 a anga\u017eovanos\u0165. Investujte do inovat\u00edvnych technol\u00f3gi\u00ed, ako s\u00fa AR, AI \u010di programatick\u00e1 reklama, na zv\u00fd\u0161enie efektivity a presnosti zacielenia. Budujte d\u00f4veryhodn\u00fa zna\u010dkov\u00fa identitu prostredn\u00edctvom autentickej komunik\u00e1cie a kvalitn\u00e9ho obsahu. Vyu\u017e\u00edvajte partnerstv\u00e1 s odborn\u00edkmi, ak\u00fdm je neon54 slovensko, pre zabezpe\u010denie profesion\u00e1lnych a origin\u00e1lnych rie\u0161en\u00ed. V\u00fdh\u013ead do bud\u00facnosti: Digitaliz\u00e1cia a udr\u017eate\u013enos\u0165 Roky 2023 a nadch\u00e1dzaj\u00face obdobie prines\u00fa e\u0161te hlb\u0161iu integr\u00e1ciu digit\u00e1lnych technol\u00f3gi\u00ed do ka\u017edodenn\u00e9ho \u017eivota slovensk\u00fdch spotrebite\u013eov. Udr\u017eate\u013enos\u0165 sa st\u00e1va nielen t\u00e9mou environment\u00e1lnych opatren\u00ed, ale aj s\u00fa\u010das\u0165ou hodnotov\u00e9ho syst\u00e9mu zna\u010diek, ktor\u00e9 sa usiluj\u00fa o transparentnos\u0165 a zodpovedn\u00fd marketing. V tejto s\u00favislosti bude d\u00f4le\u017eit\u00e9 sledova\u0165, ako lok\u00e1lni hr\u00e1\u010di vyu\u017eij\u00fa modern\u00e9 n\u00e1stroje na komunik\u00e1ciu a posilnenie d\u00f4veryhodnosti. Z\u00e1ver Slovensko sa dnes nach\u00e1dza v \u00e9re, ktor\u00e1 si vy\u017eaduje nielen inov\u00e1cie a technologick\u00fa zdatnos\u0165, ale aj strategick\u00e9 a etick\u00e9 smerovanie v digit\u00e1lnej reklame. V\u00fdnimo\u010dne hodnotn\u00e9 je, \u017ee lok\u00e1lne firmy maj\u00fa mo\u017enos\u0165 \u010derpa\u0165 zo sk\u00fasenost\u00ed a in\u0161pir\u00e1ci\u00ed, ktor\u00e9 poskytuj\u00fa profesion\u00e1lni partneri ako neon54 slovensko. Vz\u00e1jomn\u00e1 d\u00f4vera, kreativita a technol\u00f3gie s\u00fa k\u013e\u00fa\u010dom k tomu, aby slovensk\u00e1 digit\u00e1lna sc\u00e9na nielen dobiehala, ale aj definovala nov\u00e9 \u0161tandardy v dobe r\u00fdchleho technologick\u00e9ho rozvoja. V pr\u00edpade z\u00e1ujmu o \u010fal\u0161iu spolupr\u00e1cu alebo v\u00fdmenu poznatkov, kontaktujte n\u00e1s alebo sk\u00famajte mo\u017enosti, ktor\u00e9 pon\u00faka neon54 slovensko.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18307","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/planyourwebsite.in\/ekhai\/wp-json\/wp\/v2\/posts\/18307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/planyourwebsite.in\/ekhai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/planyourwebsite.in\/ekhai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/planyourwebsite.in\/ekhai\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/planyourwebsite.in\/ekhai\/wp-json\/wp\/v2\/comments?post=18307"}],"version-history":[{"count":1,"href":"https:\/\/planyourwebsite.in\/ekhai\/wp-json\/wp\/v2\/posts\/18307\/revisions"}],"predecessor-version":[{"id":18308,"href":"https:\/\/planyourwebsite.in\/ekhai\/wp-json\/wp\/v2\/posts\/18307\/revisions\/18308"}],"wp:attachment":[{"href":"https:\/\/planyourwebsite.in\/ekhai\/wp-json\/wp\/v2\/media?parent=18307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/planyourwebsite.in\/ekhai\/wp-json\/wp\/v2\/categories?post=18307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/planyourwebsite.in\/ekhai\/wp-json\/wp\/v2\/tags?post=18307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}